MAKING THE CASE FOR

MAKING THE CASE FOR DOMO?
THIS WILL HELP…

Trying to get management on board with a new tool like Domo? We’ve got your back. We know it can be tough to navigate questions about cost, security, and whether it’s really “worth it.” That’s why we’ve pulled together a simple, practical toolkit to help you confidently address the most common objections — and turn them into opportunities. You’ll find clear, thoughtful responses to the questions leadership is most likely to ask, plus a set of ready-to-send email templates to help you start the conversation, loop in IT, and even schedule a demo. Whether you’re just exploring Domo or ready to pitch it to your team, this guide will help you make a strong, well-informed case — without having to start from scratch.

LET’S GET STARTED BY OVERCOMING POTENTIAL OBJECTIONS

Response: That’s understandable—many organizations use tools like Tableau or Power BI. However, Domo isn’t just a BI tool; it’s a full-stack data experience platform. It combines data integration, transformation, visualization, and app-building in one place. This means less time switching between tools and more time delivering insights. It can also complement existing tools by integrating with them.

GRAB THESE PLUG AND PLAY EMAILS TO GET A CONVO STARTED

Email 1: Introducing Domo

Subject line: How Domo can help us move faster and smarter

Body:

Hi [NAME],

I know we’re all juggling a lot right now, but I wanted to share a bit about a platform I’ve been explori

ng — Domo.

I believe Domo could help me with [ABC], and I think it could really help us a business with [XYZ].

Domo is a cloud-native platform that brings together data integration, transformation, visualization, and even app-building — all in one place. It’s designed to empower business users to make faster, data-driven decisions without relying heavily on IT.

Some of the features I think could be especially valuable for us:

Real-time dashboards and alerts
Easy integration with our existing tools (Salesforce, Google Sheets, Snowflake, etc.)
Drag-and-drop ETL and low-code app creation
Mobile access for insights on the go
AI-powered insights and forecasting

I think we could use Domo to automate repetitive tasks like [manual project], freeing up time for more strategic work like [strategic project].

Let me know if you’d like more info — I’m happy to share a one-pager or case study.

Best,
[Your Name]

To grab some customer stories to share, take a look here!

Email 2: Addressing IT and Security Concerns

Subject line: How Domo handles security, integration, and governance

Body:

Hi [NAME],

I know that when we evaluate new platforms, especially ones that touch data, it’s important to consider IT, security, and governance from the start.

Here’s how Domo addresses those areas:

Integration
Domo connects to over 1,000 data sources out of the box — including cloud platforms, databases, and business apps. It supports real-time data syncing and can integrate with our existing stack.

Security
Domo is SOC 2 Type II, HIPAA, and GDPR compliant. It offers enterprise-grade security, including encryption at rest and in transit, role-based access controls, and SSO integration.

Governance
Domo includes built-in data governance tools, version control, and audit trails. Admins can manage access and monitor usage across the platform.

AI & Responsible Use
Domo’s AI and machine learning tools are designed with transparency and control in mind. Users can build predictive models without writing code, and IT retains oversight.

If you or the IT team would like more technical documentation, I can send that over or loop in our Domo partner team.

Best,
[Your Name]

Email 3: Suggesting a Demo

Subject line: Want to see Domo in action?

Body:

Hi [NAME],

Thanks again for considering Domo. I think it could really help us streamline our data processes and make faster, more informed decisions.

Would it be helpful if I scheduled a short demo with our Domo partner team?

We could walk through the platform, ask questions, and see how it might fit into our current workflows.

Let me know if that sounds good — and if there’s anyone else we should include, I can coordinate calendars.

Best,
[Your Name]

LET’S MAKE IT HAPPEN — TOGETHER.

If Domo sounds like the right fit but you’re not sure how to get started, you don’t have to figure it out alone. Whether you’re looking to test the waters with a proof of concept, build a strong business case, or just want some honest guidance on how to evaluate the platform, Start Day One is here to help. Reach out to us anytime — we’d love to chat and help you move forward with confidence.

Grab a call with Us by scheduling what works best for you here.

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MAKING THE CASE FOR